CVS Beauty On Tour

We were tasked with celebrating the launch of the new CVS Beauty stores with an experiential marketing campaign that introduced customers in key markets to their new destination for beauty products and services.

CVS Beauty now offers exciting indie brands, 1,500 product testers, and professional beauty services. Our RV launched the tour in NYC and then drove across the country to LA and popped-up there over the course of 3 weeks. The mobile tour brought CVS’s new store pillars to life in unique, fun and inspirational ways. While exploring all of the colorful corners of the space, we gave shoppers the chance to not only spruce up their beauty routine, but also discover new ways to express themselves.