Susan G. Komen
CLIENT: The Susan G. Komen 3-Day
PROJECT: Integrated Marketing Campaign
ROLE: Senior Art Director
Walking 60 miles over the course of 3 days, is tough. Add the training, fundraising, and time off work the Susan G. Komen 3-day is definitely a commitment. But it’s a commitment worth making to show support and to celebrate those living and those lost to breast cancer.
In this integrated campaign we honor the heroes - the walkers, the loved ones they walk for, the survivors and the thrivers who walk for themselves.
Though a digital campaign at the core, our content stretched across TV, radio, grassroots activations, influencer marketing, PR and event design.
To create an authentic emotional connection to the cause, we cast and shot real 3-Day participants. We used their powerful stories to further drive the strategy and communicate the why behind the commitment.
