A baking experience designed to reconnect people through ritual and time. Created in 2020, at a moment of widespread disconnection, it transforms the process of making challah into a shared act of presence—bringing people together to bake, and ultimately, to break bread together.

CLIENT
Self-initiated
ROLE
Concept, Creative Direction, Business Partner, Operations and Logistics
SCOPE
Brand Identity, Packaging, Website, Illustration, Social Media Strategy and Creative, Business Development and Marketing